The inside scoop on Google’s Penguin update
This update was launched by the search engine giant for one simple reason: the demotion of every single site that had violated Google’s Webmaster Guidelines so as to achieve higher ranking in search results. All of these sites, along with a few innocent ones that appeared to have used manipulations lost their high rankings. The sites had basically used ‘black hat’ techniques such as keyword stuffing, using link schemes etc to get high positions. There are certain guidelines that you need to adhere to so as to acquire top rankings in Google. To begin with, you need to quit placing keywords in the page title, stop jamming keywords in the meta description and put an end to the utilization of meta keywords largely and just use a few here and there.
Another thing that you need to quit doing is adding primary and secondary keywords in the H1, H2 and H3 tags. Just use them if it makes sense and don’t try fitting them in somehow. In the alt tags of images, use descriptive alt tags and don’t try to jam it up with keywords. Additionally, you need to make sure that the optimized page is optimized for humans, not just search results! Keyword stuffing or using a certain keyword density is also not going to help anymore. It’s a useless strategy and so is low quality or duplicate content place on the site. One more tactic that has lost its importance is that of excessive internal linking through anchor text placed on keywords and building up a website that is focused on search engines and provides no value for users.
Things for you to pay attention to
Basically, it is necessary for your website architecture to be SEO friendly. What you need to do is use markups that would make your search listing stand out. For example, use rel=author, schema.org etc. Your titles need to be descriptive and should entice users to click on them. Your meta description should have a call-to-action without paying any attention to keywords. It needs to lure people into clicking through. Moreover, the content of your site needs to be focused on providing valuable knowledge. One of the most beneficial tactics is to place social badges on your site so that people can share it socially. Whilst building your website, consider UX, UO and Accessibility. Your pages should also have lower page loading time.
One thing that you need to pay considerable attention to is that your website should regularly be updated with fresh, unique and useful information that people would want to share with others. You could even place testimonials, case studies and videos that would turn visitors into likely customers and cut down on the bounce rate and read reviews, know how it works read WME reviews! In terms of link building, quit using link exchanges, free directories. Paid links, free article directory submission, unnatural links, spun content, partaking in link schemes, links acquired through duplicate content, links received from websites that Google has banned etc. So what is it that you should do? Well, you could acquire links from relevant sites, use link building techniques that aren’t easily doable by just about anyone, acquire legitimate links, market your content, and finally get citations so that search engines can recognize your brand name!